Halal Food Market

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Halal is presently not only about religion, or associated only to halal certification and halal standard, but the word halal is now perceived as one of value for economic development. The world now has started to understand the importance of halal food for Muslim population. 

The market demand for food and non-food products with halal-certified are strong, both in the domestic as well as at the international level. Beside that halal certification improves the selling power of products in the Muslim market.

Halal products is traditionally offered through small and local businesses like local butchers and restaurants. However, because of the globalization, the market began to thrive in the entire world.  

The halal market offers numerous opportunities for companies to expand globally; especially multinational companies with resources and powerful marketing strategies. Halal products is often manufactured as products with high quality and brand.

In Muslim-majority countries, halal is a powerful strategy to differentiate products and services. Many year ago, the term halal is not as well-known as it is today, the market is driven by Muslim demand, which is governed by the Islamic laws, laws that specify requirements for food that can be consumed. The fact that Islam is the world’s second largest religion further drive the growth of the halal product market. In 2017, the value is expected to be around 1.4 trillion U.S. dollars.  In 2024, the value is estimated to be around 2.6 trillion.